Category Archives: Data


Tech News : Conservative Party Gets £10,000 Data Protection Fine

Tech News : Conservative Party Gets £10,000 Data Protection Fine

The ICO has fined the Conservative Party £10,000 for sending unlawful marketing emails to people who did not want to receive them. Breach The ICO has decided that after an investigation into emails sent from the Conservative Party, in the name of Rt Hon Boris Johnson MP, during the eight days in July 2019 after he was elected Prime Minister, the Conservative Party breached the…

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Featured Article : Life After Cookies

Featured Article : Life After Cookies

With Google recently committing to phasing out third-party cookies as Firefox and Safari have already done, we take a brief look at the possible alternatives and replacements for using cookies to track and understand user behaviour. Cookies Cookies are pieces of code/small text files used for tracking and stored on the browser of someone who visits a website. First party cookies are generated when a…

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Tech Insight – What Is ‘Business Intelligence’?

Tech Insight – What Is ‘Business Intelligence’?

In this article we look at ‘business intelligence’, how it can be obtained, and why it’s important. Business Intelligence Business Intelligence refers to how a company/organisation can use its historical data to improving strategic decision-making and thereby provide a (hopefully sustainable) competitive advantage. What Data? In day-to-day operations, businesses and organisations generate, receive, gather, and store large amounts of (sometimes complex) structured and unstructured data…

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